We are obsessed to create resonance within young audiences by our stories. How do we do that?
Audience driven story design
we work with creators that are directly related to the story context and the intended audience
we use target profile and focus group interviews with the target audience and experts in the context (qualitative) and incorporate available data (quantitative) to inspire theme, character, plot and setting as well as format, marketing and distribution
we perform co-creative workshops with the target audience, actors and creators to find the right tone and create authentic dialogue
Audience building and crowdsourcing
we involve the target audience in the development stage for critical feedback on story and characters
we create touch points and build up relationships with the audience from early development far beyond the launch
we try to get an authentic cast – if possible directly related to the intended contexts
Testing and monitoring
we test pilot scripts and episodes with the target audience
we monitor audience feedback on all channels and react accordingly
we keep close contact to the audience and create spaces for dialogue
